{"id":81,"date":"2020-06-01T14:32:10","date_gmt":"2020-06-01T11:32:10","guid":{"rendered":"https:\/\/themes.muffingroup.com\/be\/erp2\/?p=1"},"modified":"2021-05-11T18:11:19","modified_gmt":"2021-05-11T15:11:19","slug":"seo-calismalarina-ne-kadar-para-harcamalisiniz","status":"publish","type":"post","link":"https:\/\/starthubdigital.com\/en\/seo-calismalarina-ne-kadar-para-harcamalisiniz\/","title":{"rendered":"How much money should you spend on SEO work?"},"content":{"rendered":"
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<\/p>\n

How much money should you spend on SEO work?<\/span><\/p>\n

Bu konu, deyimi yerindeyse may\u0131nl\u0131 bir arazidir. \u00d6ncelikli olarak, <\/span>SEO<\/span><\/a> \u00e7al\u0131\u015fmalar\u0131n\u0131n ne kadar zaman alaca\u011f\u0131n\u0131 belirlemeniz yarar\u0131n\u0131za olacakt\u0131r. <\/span>SEO<\/span><\/a> \u00e7al\u0131\u015fmalar\u0131n\u0131n fiyat\u0131na karar vermek, sekt\u00f6r standartlar\u0131na uygun bile\u015fenlere sahip bir \u00fcr\u00fcn sat\u0131n alma i\u015fleminden \u00e7ok daha farkl\u0131d\u0131r. Dolay\u0131s\u0131yla bu noktada, kullan\u0131m kolayl\u0131\u011f\u0131 ve i\u015flevsellik \u00f6n plana \u00e7\u0131kmaktad\u0131r. Bu nedenle <\/span>SEO<\/span><\/a> hizmeti i\u00e7in sunulan fiyat aral\u0131\u011f\u0131 d\u00fc\u015f\u00fck rakamlardan \u00e7ok u\u00e7 rakamlara kadar uzanabilmektedir.<\/span><\/p>\n

SEO kampanyas\u0131 ile ili\u015fkili olan fiyat, birka\u00e7 unsurun bir arada d\u00fc\u015f\u00fcn\u00fclerek hesaplanabilmektedir. Daha \u00f6nce hangi \u00e7al\u0131\u015fmalar yap\u0131ld\u0131? Kampanyan\u0131n desteklenmesi i\u00e7in hangi kaynaklar mevcut? Sekt\u00f6rde rekabet ne d\u00fczeyde? Kampanyan\u0131n hedefleri neler?<\/span><\/p>\n

Bunlar ilgili unsurlardan sadece bir k\u0131sm\u0131d\u0131r. <\/span>SEO<\/span><\/a> maliyeti, \u00e7al\u0131\u015fmalar\u0131n uzunlu\u011fuyla do\u011fru orant\u0131l\u0131 bir \u015fekilde belirlenebilmekte ve de\u011fi\u015fiklik g\u00f6stermektedir. Dolay\u0131s\u0131yla bu konuda net bir cevap vermek m\u00fcmk\u00fcn de\u011fildir. Bir <\/span>SEO<\/span><\/a> kampanyas\u0131n\u0131n fiyat aral\u0131\u011f\u0131n\u0131 belirleyebilmek ve etkili sonu\u00e7lar alabilmek i\u00e7in belirli kritik sorulara cevap bulman\u0131z gerekmektedir.<\/span><\/p>\n

Pazarlama Kanal\u0131n\u0131n Uygunlu\u011fu<\/span><\/p>\n

2014 y\u0131l\u0131nda BrightEdge taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, ortalama bir sitenin elde etti\u011fi trafi\u011fin yar\u0131s\u0131, organik arama kaynakl\u0131d\u0131r. Bu, tahmin edilmesi zor bir durum olmasa gerek. Sonu\u00e7ta hepimiz arama motorlar\u0131n\u0131 her g\u00fcn aktif bi\u00e7imde kullanmaktay\u0131z.<\/span><\/p>\n

Ba\u015flang\u0131\u00e7 i\u00e7in gerekli hesaplamalar\u0131 yaparak SEO alan\u0131na yat\u0131r\u0131m yap\u0131p yapmama konusunda bir sonuca ula\u015fabilmeniz gerekmektedir. Bir i\u015fletme olarak, yeterli trafi\u011fin sa\u011flanamad\u0131\u011f\u0131 bir alanda etkili sonu\u00e7lar elde etmeye \u00e7al\u0131\u015fmak SEO a\u00e7\u0131s\u0131ndan bo\u015fa k\u00fcrek \u00e7ekmek anlam\u0131na gelmektedir. Dolay\u0131s\u0131yla, bu konuda ince eleyip s\u0131k dokumak yarar\u0131n\u0131za olacakt\u0131r.<\/span><\/p>\n

Belirli anahtar kelime ara\u00e7lar\u0131ndan yararlanarak, t\u0131klama oran\u0131 de\u011ferlerini, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 ve net kazan\u00e7lar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak bir alanda SEO \u00e7al\u0131\u015fmas\u0131 yap\u0131p yapmaman\u0131z gerekti\u011fine karar verebilirsiniz. Arama motoru sonu\u00e7 sayfas\u0131nda en \u00fcst s\u0131ralarda yer almak, her i\u015fletme i\u00e7in istenen bir durumdur ancak yat\u0131r\u0131m\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131n al\u0131nmamas\u0131 halinde, b\u00fct\u00fcn bu \u00e7abalar zaman kayb\u0131ndan ba\u015fka bir \u015fey olmayacakt\u0131r. \u00c7al\u0131\u015fmalar, yeterli miktarda yat\u0131r\u0131m getirisi sa\u011flam\u0131yorsa maksimum b\u00fct\u00e7e \u00fczerinden ciddi kay\u0131plar ya\u015fayabilirsiniz. Bu nedenle, SEO size yeteri miktarda trafik ve d\u00f6n\u00fc\u015f\u00fcm getirmeyecekse daha farkl\u0131 pazarlama kanallar\u0131na y\u00f6nelmeyi d\u00fc\u015f\u00fcnebilirsiniz.<\/span><\/p>\n

\u00c7ok Uygun Tekliflere Dikkat<\/span><\/p>\n

B\u00fct\u00e7enizin \u00e7ok alt\u0131nda bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda rekabet dolu bir alanda ilk s\u0131ralara \u00e7\u0131kaca\u011f\u0131n\u0131z\u0131 vadeden bir teklif ald\u0131ysan\u0131z iki kere d\u00fc\u015f\u00fcnmenizde yarar var.<\/span><\/p>\n

K\u00f6t\u00fc uygulanan SEO \u00e7al\u0131\u015fmalar\u0131, pazarlama b\u00fct\u00e7enizde ve zaman\u0131n\u0131zda s\u00fcrekli olarak kay\u0131plar ya\u015faman\u0131za neden olacakt\u0131r. Ucuz \u00e7al\u0131\u015fmalar\u0131n olumsuz etkileri bunlarla s\u0131n\u0131rl\u0131 de\u011fildir. Yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 geri almakla u\u011fra\u015fman\u0131n yan\u0131 s\u0131ra arama motorlar\u0131n\u0131n uygulad\u0131\u011f\u0131 yapt\u0131r\u0131mlardan kurtulmak i\u00e7in de fazlas\u0131yla mesai harcaman\u0131z gerekebilir. Siteniz, beklentinizin aksine arama sonu\u00e7 sayfas\u0131nda \u00e7ok gerilere giderek neredeyse g\u00f6r\u00fcnmez hale gelebilir ve bu olumsuz durumlar\u0131n d\u00fczeltilmesi, san\u0131ld\u0131\u011f\u0131ndan \u00e7ok daha zor olabilir.<\/span><\/p>\n

Birden Fazla Ajans ile \u0130leti\u015fime Ge\u00e7mek ve Do\u011fru Se\u00e7im<\/span><\/p>\n

SEO alan\u0131nda ajans se\u00e7imi tamamen size aittir. Teklif ald\u0131\u011f\u0131n\u0131z bir ajans, beklentinizi kar\u015f\u0131lam\u0131yorsa veya b\u00fct\u00e7enizin \u00fczerindeyse dilerseniz o ajans ile \u00e7al\u0131\u015fmay\u0131p farkl\u0131 ajanslara y\u00f6nelebilirsiniz. Dolay\u0131s\u0131yla, olabildi\u011fince fazla ajanstan teklif almak, en etkili sonu\u00e7lara ula\u015fabilmeniz a\u00e7\u0131s\u0131ndan yarar\u0131n\u0131za olacakt\u0131r. Unutmaman\u0131z gereken husus, SEO \u00e7al\u0131\u015fmalar\u0131 asla ucuz de\u011fildir. Bunun i\u00e7in \u015firketler \u00e7ok ciddi b\u00fct\u00e7eler ay\u0131rarak bu alanda aktif olmaya \u00e7al\u0131\u015fmaktad\u0131rlar. Baz\u0131 i\u015fletmeler rekabet dolu ortamda varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrebilmek i\u00e7in milyarlarca yat\u0131r\u0131m yaparken baz\u0131lar\u0131 kendi pazarlama b\u00fct\u00e7elerinin el verdi\u011fi kadar yat\u0131r\u0131m ile ayakta kalmaya \u00e7al\u0131\u015fmaktad\u0131r.<\/span><\/p>\n

Piyasaya giri\u015f yapmak i\u00e7in uygun bir teklif alamayabilirsiniz. Ancak daha \u00f6nce de belirtti\u011fimiz gibi SEO bu kadar basit de\u011fildir. Hedeflerinizi belirledikten sonra hangi ajans ile \u00e7al\u0131\u015fman\u0131z gerekti\u011fine dair en do\u011fru karar\u0131 vermeniz, b\u00fcy\u00fck \u00f6nem arz etmektedir. Do\u011fru bir ajans se\u00e7imiyle, hedeflerinize ula\u015fmak \u00e7ok da zor olmayacakt\u0131r.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

SEO \u00e7al\u0131\u015fmalar\u0131na ne kadar para harcamal\u0131s\u0131n\u0131z? Bu konu, deyimi yerindeyse may\u0131nl\u0131 bir arazidir. \u00d6ncelikli olarak, SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n ne kadar zaman alaca\u011f\u0131n\u0131 belirlemeniz yarar\u0131n\u0131za olacakt\u0131r. SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n [\u2026]<\/span><\/p>","protected":false},"author":3,"featured_media":258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nSEO \u00e7al\u0131\u015fmalar\u0131na ne kadar para harcamal\u0131s\u0131n\u0131z? - Starthub Digital<\/title>\n<meta name=\"description\" content=\"Starthub Digital. 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