What to do to increase product sales on Amazon?

What needs to be done to increase rankings and product sales on Amazon?

According to statistical data, 55% of online shoppers search for products on Amazon. In this context, it would not be wrong to say that Amazon has become a reference point for shopping. Therefore, the way to increase product sales on Amazon is to have your ranking at the top. Some gold for this SEO You will need SEO tactics.

Learn about Amazon results pages.

Having an idea of ​​how and according to which criteria products are listed on Amazon will be very useful to increase your product sales. 15 results covering all sections under list view and 24 results per page are displayed in gallery view when searching for specific categories or sections.

In addition, the filtering fields on the left side of the page are among the parts you need to know about the results pages. Using the filtering area in the specified area, a user can access subsets of a product that he or she is querying. At this point, all the fields in your product list become important. For example, if you want to list an Iphone 6 with 16 GB of memory, you must make sure that the fields with the necessary information are filled. Otherwise, users who are only interested in 16GB memory space will not be able to reach your list and therefore your sales rate will decrease.

Sponsored products listed at the bottom of the results page are optimized for PPC (cost-per-click) like Adwords ads you can find on Google SERPs.

Learn about Amazon's query parameters.

One way to increase your product sales on Amazon is to have information about query parameters. In this way, you can better present your products to your potential customers and increase your sales proportionally.

If you have an idea about Google query parameters, you are not far from understanding how Amazon works. Keywords play a big role in increasing your product sales on Amazon. In general, the keywords users enter into the search field are simple. With a little thought about this, you can reach possible keywords without difficulty. It is another matter to have information about how often and how the keyword will be used. You should be careful not to overuse the keywords you will use in your title and not to affect the readability negatively. Take care to use the right keywords in the right places, rather than using them too often.

Optimized images are of great importance.

Images are important performance factors for improving Amazon rankings and increasing product sales. If you don't follow the stated image guidelines, you're more likely to lose potential customers.

Amazon requires its sellers to upload product images that are 1000 x 1000 pixels or larger. This is because it can provide a more detailed view of your images by aligning them with the zoom feature. Therefore, images optimized for zoom will increase your sales rate compared to your competitors who do not pay attention to this issue. With simple touches on your product list, you can achieve very effective results.

Product Pricing

Prices are perhaps one of the most important factors affecting your ranking on Amazon. The discounts you make with a simple price adjustment can increase the number of your potential customers and thus make you more profit. Especially with a small discount compared to your competitors in your field, you can double your product sales. At this point, you should take care to research the product in the category you are selling.

As a result;

To be an ideal Amazon seller and increase your product sales by improving your ranking, Amazon SEO You need to give due importance to the subject and have analytical skills by thinking intelligently and creatively. By taking into account the golden suggestions we mentioned above, you can move your current position on Amazon to the top and get effective results.